For OSTTE, a mindful coffee brand, I was invited to create a trio of emotionally expressive characters—Gogu, Mumu, and Lulu—each embodying a different facet of gentle resilience. The goal was to visually narrate inner emotional states through soft storytelling and quiet humor, while seamlessly integrating product placement (coffee) into their world.
From Gogu’s evolving emotional armor to Mumu’s quiet loyalty and Lulu’s subtle companionship, every design choice—from posture to palette—was rooted in empathy, vulnerability, and slow living. The project included full character development, visual storytelling scenes, and brand-aligned illustration work.
